Do you have a virtual store and want to improve its positioning on the web? We know that applying SEO for eCommerce can be considered a concrete and laborious task. Any wrong step can result in a disadvantage when it comes to ranking above other online businesses.

If you want to know all the necessary methods to apply a correct positioning of your virtual store, you have come to the right place. Here you will learn all the concepts and techniques necessary for your eCommerce to climb positions in the Google results sheet.

First things first, analyze your e-commerce

First of all, it is important that you do a thorough analysis of your internet business. In this way, you will be able to unmask the strengths and weaknesses of your website, and with this you can start to devise a response plan.

Likewise, it is essential that during this observation you note those products that are most competitive in terms of price and demand. On the other hand, look at the categories that have a higher conversion rate or profit, as well as the products with less interest from the public.

What can you achieve with this? First, you will get a refined list of products that are worth selling. Consequently, you will be able to apply your SEO efforts to these articles, and you will not waste your energy on others that have less output.


Do proper keyword research

The search for keywords for an online store responds to a series of criteria so that SEO for eCommerce performs adequately. First of all, these keywords must be adjusted to the type of products that you sell in your virtual store.

Consequently, your keyword analysis will be subject to this, the search rate for keywords on a given site, and the level of competition. That is, those pages that are already positioned in the top positions using these same keywords.

In the event that these are too competitive (many sites use them and have a good ranking through them) the ideal will be to look for other longtails. Likewise, you can also use much more specific keywords for your products.

And although they do not attract as much public as others, they will still achieve a considerable level of traffic because they have less competition.

For example, if you sell Nike brand shoes, and your keyword would be «Nike Shoes»; if it has too much competition, you can always use «black Nike shoes».

How to establish the structure of your virtual store?

Once you have completed your keyword analysis, you can now start to worry about the structure of your virtual store. You can achieve this by establishing a search pattern to cover a larger area in terms of searches, based of course on your keyword research.

On the other hand, SEO for eCommerce is also subject to the correct distribution of your keywords during this structuring process. In which, the most advisable thing is to group your most general keywords in the Home of your website. Of course, you cannot forget to include your brand name, so Google and the rest of the Internet users will know who you are.

Now, remember that the main site of your page is the equivalent of the showcase of any physical store. That is, the most important products must appear in the yes or yes, so that your buyers can reach these articles through the Home Page.


Optimizing categories improves SEO for eCommerce

The categories of your online store are the most important segment of your site, since they generate the profitability of the site. Optimizing these sections will improve the positioning of your eCommerce in an adequate way and the way to achieve this is through written content.

That is, you can make a short description linked to the different categories and subcategories of a specific segment. In this way, people will have a link to the different depths of each section.

On the other hand, it is important to place the keywords with the highest volume of searches in the parent categories, so that their crawling is optimal. As for the subcategories, you can relate them to these segments through the use of longtails or variations of the main keyword.


What should be done with the cards for each item?

The files of the products in stock can help you improve SEO for eCommerce, applying a correct distribution of keywords in the description of each item. However, it is important that you analyze your inventory before applying your efforts in the positioning of your site.

Mainly, because there is no point in redirecting traffic to the page of an article that is temporarily out of stock. That is why it is said that the optimization of the files of your virtual store is a constant work.

Although, if a product is temporarily out of stock, you can always schedule notifications via email to potential interested parties.


Don't forget to apply content marketing

Having a space where you can inform readers about products related to your online store can attract more customers and build loyalty to your brand. Likewise, you will also improve the positioning of your online business.

On the other hand, you can always take advantage of said content to redirect Internet users to the articles displayed on your page. This way you will be able to increase the traffic of people in your eCommerce and possibly make more sales.

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