8 TIPS TO GET AN ATTRACTIVE ONLINE STORE DESIGN

February 11, 2021

The online store design is much more than just a beautiful presentation in your Ecommerce, it is a fundamental part of the effectiveness of the site. That is, it seeks that all visitors complete a quick, pleasant and simple purchase process.

For this reason, here you can learn 8 tips that will help you achieve a great store design, functional and that will be the key to success in your virtual store.

Make the search bar and shopping cart visible

The search form is a widely used element in e-commerce, as it is the perfect tool to find the desired product. Therefore, it must be strategically located, becoming a central part of the design of your virtual store that, in addition to facilitating the process, promotes navigation through the site.

The same happens with the shopping cart or basket, which, although it is essential to complete the sale, should not disturb customers. This must be integrated into the design of the page, but without ceasing to be accessible.

Opt for ease of navigation

For this you can incorporate a navigation menu, with which, in addition to providing a clean and orderly online store design, you will also facilitate movement through the page. This is essential, since visitors will appreciate finding what they want in just a few clicks.

Likewise, it will allow you to show all the content you have, no matter how broad it is and, if you order it according to relevance, the results will be much better.

In addition to this, do not forget to create a virtual store in which it is easy to retrace your steps, an option that is very useful. For example, the well-known “breadcrumbs” give visitors the opportunity to leave a category they have entered by mistake and continue browsing as they please.

Allows searches to be filtered

In any Ecommerce design it is important to incorporate a search filtering system, with which users can limit their query, save time and effort.

This is beneficial when you offer products in a variety of presentations, whether in prices, colors and even sizes, as with clothing and footwear. Think about it, no one likes to find the perfect item and then discover that it is not your size.

Clearly indicate when an item is out of stock

Another tip that you cannot ignore in the design of an online store is to keep the stock of products up to date and indicate it to your visitors.

This code must be clearly stated and in view of the customers, thus avoiding disagreements, annoyances and possible abandonment of purchases. Added to this, keeping products active is much better than deleting them and republishing them when they are in stock, especially for SEO.

Includes SEO for a correct online store design

SEO cannot be lacking on any website if you want good results, and online stores are no exception.

Optimizing all the pages or entries in your Ecommerce will help you get a better position in the results of the search engine par excellence Google. This, in turn, leads to higher traffic and consequently higher sales.

But, if you have not yet incorporated SEO optimization into your store design, you can opt for a faster option: Google Adwords ad campaigns. In which you can increase visits to your website and only pay for those clicks you receive from users on your ad.

You should know that this includes the optimization of the content within the virtual store (in all its elements). As well as the incorporation of microdata, its loading speed and many more.

Post quality images

The online store design must display the best quality photographs or images, after all the purchase is made mainly by the eyes. Reason why it is recommended to present several images of the product, allowing the option of zoom and different viewing angles.

All of this will make it easier for customers to see the details of the item and promote the feeling that the buyer truly has all the information they need.

No dejes los gastos de envío para el final

Avoiding surprises at the end of purchases is much more positive for customers, since no one likes surprises of this type. In fact, users will want to know how much the exact cost of the item is, including shipping.

So, try to clearly and precisely report the shipping costs of each product before completing the purchase.

Other tips for your Ecommerce

There are also other tips that you can follow to obtain the best results in your virtual store, both in traffic and in the purchase process.

Give your site personality, so it will stand out from the competition.
The quick view of the products really makes shopping easier and saves users time.
Integrate your business, your visual store and social networks regardless of the niche in which you operate, do not stop socializing with Internet users.
Make it easy to contact you, both for orders, and for any questions or suggestions. It is always positive to maintain an accessible communication channel.
Incorporate a form to subscribe to newsletters, if you have it.
Opinions and ratings are important for customers and for Google, include them on your website.
Don’t leave unnecessary items or distractions in the shopping process.