Everything you need to know about Google Analytics

February 15, 2021

Google Analytics, like many tools from the same company, has become an essential element to understand user behavior. With it you can obtain detailed reports of these, as well as the performance of the marketing applied on your website.

It is a platform that performs online analysis, by installing a code on the backend of your page in order to receive really valuable information about it. If you want to learn how to use this Google statistics tool, do not hesitate to continue reading this post, where you will be able to configure it properly.

Procedures to install Google Analytics

The main thing in this whole procedure is to learn how to install the google statistics tool on your website. To do this, you need to insert the Analytics tracking code in all the pages that exist in your domain.

First of all, you need to have an active Google Analytics account yes or yes, and full access to the structure or back of your site.

However, the installation of this tool by this means depends on the level of knowledge you have in the area. Likewise, it is also subject to the type of language your website uses. To advance with this method, it is advisable to obtain the help of an expert in programming matters.

However, the platform has other simpler and more automatic means to monitor your site. So it is not totally necessary to apply the deepest installation, but it is the most ideal if it is within your possibilities.

Tool organization: Google Analytics hierarchy

Before starting to configure this tool, it is important that you understand that it works through a hierarchical organization. In which you will find three main levels: the first is the account, the second is the property, and the third is the property views.

Next, you will know what each of these organizational steps is about, and the territory or function that they cover as levels.

1. The accounts

The hierarchical level setting “Account” is where the configuration work begins. Through this same segment you can manage users, define your own privacy policy conditions and, more importantly, create properties.

All users registered in Google Analytics have the option of creating up to 100 different accounts. For example, if you were an online marketing or advertising agency, you could easily create an account for each client you have.

2. The properties

The properties for the Google web analytics tool represent the websites or mobile apps that you want to track.

At the level of each of these properties, you will have access to the tracking code, you can define the standard address or link of a site and you will also be able to determine the data collection parameters.

Also, through this section of Google Analytics you can create custom dimensions and link related services belonging to the company, such as Ads, Search Console, and many others.

It is also important to note that each of the accounts can have up to 50 managed properties, that is, that many tracking codes. These are the ones that will help you monitor the flow of users within each domain or app.

It is advisable to create a property to check your website, another for your blog and a third to measure the behavior of customers on the platform.

3. Property views

This section, as its name suggests, is the access point that allows you to view all the reports of the properties of your account. In other words, it is the space that defines how the data collected in each of the domains or apps should be read. From this section you can perform actions such as:

Create goals for your sites.
Generate a URL for each of the views, if they are subdomains.
Filter the information displayed in the results.
Save notes on relevant aspects.

A very important tip when filtering the google web analysis is that you do it from a new view. In this way, the visualization of the data of a site will not be affected, and you can save it as a kind of backup.

How to organize Google accounts, properties and statistics properly

Keeping the organization within Google Analytics is part of good practice and this is essential when using this tool. In this way, the information from the reports will reach you in the most optimal way possible, and will not be altered in any way.

To make it a bit clearer, below you will see a small example or simulation of a particular situation. In which a user has possession of several domains and wishes to make an analysis of each of these through the Google statistics tool. It would look like this:

“Https://spanishcontent.com”. This will be the view of the user’s website.
“Https://spanishcontent.com/blog”. In this view you can see the blog section of the site in question in its native language, which we will assume will be in English.
“Https: //contentenespañol.com”. This domain can represent the blog in Spanish of the main site.

In this case we see that each of the domains has an exclusive property, thus, we will not see all the data compiled in a single report. That is, each one will have a separate report.