SEARCH INTENT The way in which we use keywords and...
SEO ON PAGE | TIPS TO APPLY IT IN THE CORRECT WAY
Correctly applying the SEO on Page of your web page is one of the fundamental steps to start climbing positions in Google. Although, it is known that there are many aspects that influence your presence on the web, and this is one of the most important, so you should not neglect it.
There are certain criteria that you can follow or consider in each of the techniques that comprise this practice, and that you can learn about below.
Because it is important?
In the first place, when it comes to SEO positioning, Google is the one who rules, and making things easy for this search engine will make it look at you in a good light. In this sense, the main importance of SEO on Page is, as you have been reading, to make things easier for this search engine when indexing pages.
On the other hand, many of these techniques are strictly related to competitiveness. That is, applying this practice correctly will make you consider yourself above other websites in the same niche.
Techniques and tips for SEO on Page of your website
As has been said, positioning a web page is a difficult task if you cannot properly specify on-page SEO. Many of these techniques are usually more essential than others, however, they are all relevant.
Therefore, here you will see some recommendations so that you can apply SEO optimization on your site correctly.
1. The keywords of your site
There is no doubt that keywords play a fundamental role when it comes to positioning, and that is, with them, Google will be able to identify what your page is about. But, there is something that usually happens a lot when using keywords, and it is that, many times it is believed that overloading the text with them will give you a better result.
And maybe yes, it is possible to position a site by abusing them, but it will not last long, since the search engine will notice it very soon, and it is not something that Google appreciates. On the other hand, when keywords are not entered naturally, Internet users will find it uncomfortable to read what you post.
In this sense, if you do not want to spoil your SEO on Page or do not want to end up with a Google penalty, it is recommended that you follow these tips:
- Opt for naturalness and a fluid text, there is no exact formula that says how many times you should include a keyword in the article. Try to make it as optimized as possible, but without overloading the content.
- There are keywords that, inevitably, you will use very often because the text demands it. Avoid this by using synonyms and terms that have a certain relationship, so that you achieve a more fluent reading.
- Positioning a web page will not depend on you placing keywords in each paragraph of the text. In fact, it is one of the main causes that Google penalizes.
2. The meta description
This element of SEO on Page called meta description, is a kind of summary of the page, with which users will know what it is about. Precisely for this reason, it is important that it be concise and attractive, so that it invites them to visit the site and read the content.
On the other hand, many think that placing certain tags to categorize the meta description as such improves your SEO positioning.
But, the truth is that, this element is taken more than anything as a suggestion for Google, and not as a guideline, as happens with the content. Therefore, sometimes the search engine will ignore it completely, and show only a fragment of the text.
However, it is still essential that you structure your meta-descriptions well, and for this, you can use these guidelines:
- Build a description that is close to reality, that is, that indicates with complete certainty what users will find on the site, and nothing else.
- When Google decides to ignore your meta description, it is advisable to use the one that Google suggests and to forcefully index it.
- You can include within the descriptions calls to action that are short and precise, and that motivate the user.
3. Page address (URL)
The URLs of your pages are one of the most important elements within SEO on Page, and they greatly influence when it comes to positioning on the internet. This will depend on how well it describes what is inside the site and, at the same time, on how optimized it is so that the user trusts it.
That is, it is very common for people to check a URL before entering a portal. But, if it becomes incongruous with what you offer, it is likely that Internet users distrust and lose positioning in Google, in addition to a few entries.
For example, if you sell children’s clothing, but your domain is “mywebsite.com” it might not be clear enough to both interested parties (Google and users). On the other hand, if the URL is “mywebsite.com/children-clothes” is another story.
Of course, there are ways to modify it and thus improve your SEO on Page, much more if you work with WordPress, which has a really practical system for it. But first, you may want to consider the following:
Ideally, do not use strange symbols or numbers within the URL, unless it is an exceptional case.
Try to include as much as possible the content keyword, or a semantic variant of it.
Your URL should try to describe the content of the text without going too far into words, something really concise like “new-kids-clothes” or “best-tools-seo”.
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