Strategies to increase sales in your online store

December 9, 2020

Not getting enough sales in your online store? Not everything you have in your online store will be able to sell, but, for that reason, you should not settle for selling little or almost nothing. Well, the financial success of your website will depend on how much you manage to sell. And when the products find no outlet, the ideal is to come up with a new plan.

That said, if you can’t come up with the right strategy, these techniques below will help you increase your sales in no time.

WITH THESE METHODS that you will see below you will increase your sales in a short time

1. improve the quality of content in your online store

If there is something that is very true, it is that one of the reasons why a virtual store gets many sales is due to its content. Having quality information that contains everything the buyer needs to know about the product will guarantee a higher conversion rate.

In this sense, it is important that you review each of the products that you offer in your online store and make sure of the following details:

That the articles have useful images that show all the benefits of the product.
Use information on relevant characteristics, and that are expressed in a very clear or understandable way.
Study SEO management and position your articles with the use of keywords.
Using an audiovisual product that shows the installation or use of the item will attract much more attention from buyers.

2. take advantage of social networks to promote yourself

Using social media to promote what you sell is an excellent decision to increase your sales rate. Although it is not something as simple as pasting a link and posting it.

For you to achieve an excellent online marketing strategy in networks, it is important to create a competent profile that reflects who you are as a brand or business:

It should include all personal or company information related to the site, to generate better trust among users.
Add clear images, focusing mainly on products and combined with eye-catching text and using keywords.
If it is about social networks with covers, it is important to include a photo with the image of your signature, as well as the profile image.
You can also take advantage of the presence of influencers in the networks, people with great popularity who, easily, will send the information to a large number of people

3. aplica el cross-selling

This technique consists of announcing related articles, during each purchase process or in the other products file. Many professional online stores use this method to increase the sales rate considerably.

Although, for this means of promotion to be successful, it is important that you ask yourself a series of questions such as “What items do my current customers usually buy together?” Or “If they buy a specific product, what other could generate interest?”

These are questions that can help you further analyze this strategy and, in this way, correctly choose the accessories to index in the catalog.

4. improve the security and shopping experience of your store

If there is something that users appreciate, and a lot, it is the versatility with which a purchase can be made, as well as the security that the online store can generate when making it.

On the other hand, users are not usually careful to read the privacy policies of your website or simply ignore them. Therefore, if you have a purchase security and anti-fraud system, it is important that the icons of each of these services are at a glance.

However, it must be clarified that they must be authentic stamps, since, if you use them without having contracted the service, you could face very serious legal repercussions.

5. Encourage buyers' good appraisal

Enjoying a large number of evaluations in your online store by users will make your eCommerce look more reliable.

One of the aspects that users take into account the most is the reviews of other people about the site. In this way, they ensure in a certain way that the shopping experience will be satisfactory and rewarding.

But how do you get higher ratings from buyers? The key is focused on attention, or what is the same, attending to all the concerns and complaints of users about the different aspects of your page.

Taking charge of these problems will make users feel heard and taken into account. In itself, it is a way of approaching them and they, in a certain way, will be so satisfied that it will be logical to review the site.

Also, that the platform has everything that future buyers need, it can be an indirect invitation to them to qualify. It also works to suggest it through pop-up messages, with questions such as Tell us how your experience on eCommerce.com has been?

6. cope with the shopping cart abandonment rate

According to a study carried out by the Baymard Institute, more than 50% of the products that are added to the cart in professional online stores end up being forgotten. The reasons for this are varied, but it is due in large part to costs, travel time, and site or application design.

However, you can cope with this index by offering a much more streamlined and faster purchasing process, as well as greater payment alternatives. On the other hand, having a more practical system for returning and shipping packages can also help reduce the abandonment rate in your online store.